Posted by Magdalena Nieckula
on March 12, 2025
Horse Cosmetics – Does “Natural” Really Mean Better?
In the world of horse care, we increasingly encounter terms like "natural cosmetics for horses," "organic," and "eco." As horse owners, trainers, and physiotherapists, we want the best for our horses—that's obvious. But is there real value behind these slogans? Or is it just well-packaged marketing?There is no single definition of natural cosmetics
Contrary to popular belief, the concept of "natural cosmetics" does not exist in current law – neither for humans, nor for horses. There is no single definition that clearly defines what exactly qualifies as a “natural horse cosmetic.” There are industry standards (such as ISO) and certificates (e.g. Ecocert ), but they are voluntary and interpreted differently.When it comes to horses, we're not talking about cosmetics in the legal sense. Grooming products, like those offered by Equus Care , are chemical mixtures intended to support the health of skin, coat, and hooves—nothing more.
Chemicals are not the enemy – also in horse cosmetics
We often hear that something is "full of chemicals" or "artificial", so it must be harmful. This is a myth worth debunking.Water is also a chemical – its formula is H₂O . Essential oils, although natural ingredients, can cause severe allergic reactions. Preservatives protect the product against mold and bacteria, ensuring safe use. Also, light, volatile silicones, such as Cyclopentasiloxane or Cyclohexasiloxane , are often demonized. Meanwhile, their task is to smooth the coat and facilitate the application of cosmetics. Their chemical structure means they evaporate after a few minutes, without remaining on the skin and without disturbing its functions.
Any substance – natural or synthetic – can be harmful or beneficial, depending on concentration, purity and context of use.
What are “harmful substances” – and is it worth being afraid of them?
The concept of “harmful substances” in horse cosmetics is another inaccuracy. In Poland and the entire European Union, strict regulations apply regarding the labeling of chemical mixtures. Every product approved for marketing must undergo a risk assessment and be deemed safe when used correctly.Naturalness is not everything
It is worth remembering that:- Naturalness does not guarantee safety
- Synthetic does not mean toxic
- The most important thing is effectiveness and a well-designed formula
What is really worth paying attention to?
Horse care products should be:- effective and tailored to the needs of the horse's skin,
- safe – in terms of composition and documentation,
- transparent – with open information about the ingredients and their effects,
- designed in accordance with current knowledge, not just fashion.
